EVENT DATES: 09.15.10 thru 09.19.10
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behind the seams : founder & ceo

layla kThis couture connoisseur and self-proclaimed Entrefashionista, studied journalism before pursuing design and merchandising at San Francisco State University. Her journey began in 1998 as a talented and innovative couture designer. By 2002 she was opening for Guess Marciano in a televised fashion event in San Francisco. Layla k. was known for defying the rules of fashion; her ideas were visibly imaginative throughout her pieces and she took pride in the unique details of her exaggerated costume-inspired designs. Although couture design was her passion, over the past eleven years, Layla has retired from design work and extended her talents to many parts of the fashion world including merchandise buying, sourcing, consulting, model management and development, graphic artistry, photography, marketing, fashion editorial writing, as well as event production & design.

Early in her career, Layla recognized the fact that serving her community was important so she pursued avenues that allowed her to exercise her talents while also helping those in need. She served on the Board of Directors for the Positive Edge, a nonprofit organization that provides career wardrobe for economically disadvantaged women and worked as fashion stylist and contributing writer for Culture Magazine, a teen publication centered around positive youth development. She has offered her expertise as a motivational speaker, wardrobe, and fashion consultant for many youth programs, corporations, and individual clients over the years.

Nominated for 2008 Atlanta Entrepreneur of the Year and winner of 2009 Atlanta Stylista of the Year, Layla k. is passionate about succeeding and making a great impression within today’s fashion world. Besides producing Fashion Week and publishing a book, Layla is also founder of MUSE: The Agency and also owns a private label bath and beauty collection, Madame du Jour®, which launched 2006 featuring actress Essence Atkins as guest host, a pink carpet, delicious treats, and theatrical lingerie fashion show.

"Layla K. blends creativity with fashion genius! This young designer has already honed all of the business savvy needed to push her fashion empire to the top!" ~ Kerry Fiero, Strive Management

"By design Layla K. is creative. The fabric of her success, creativity, guarantees that she will continue to be truly avant-garde in the fashion world. Despite her success, she recognizes the importance of remaining humble. Having been truly tested, she acknowledges that she is being prepared for even greater things to come." ~ Coco B Ware, Formerly of Vibe Magazine, Blush and Bashful

  

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